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标题: 求购UNISA marketing专业 第2学期课程书籍 [打印本页]

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作者: promise0511    时间: 28-7-2011 20:27
标题: 求购UNISA marketing专业 第2学期课程书籍
East, R, Wright, M & Vanhuele, M 2008, Consumer Behaviour: Applications in Marketing,
Sage, London.

Kumar, V and Reinartz, WJ.
2006 Customer Relationship Management: A Database Approach,
John Wiley & Sons, Hoboken, NJ.

Lilien, G, Rangaswamy, A and De Bruyn, A 2007, Principles of marketing engineering, Trafford
Publishing, Victoria BC, Canada.

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