Customer Relationship Management: Kumar, V and Reinartz, WJ. 2006 Customer Relationship Management: A Database Approach, John Wiley & Sons, Hoboken, NJ. (55刀)
Marketing for Services: Lovelock, C H, Patterson, P G & Wirtz, J 2011, Services marketing. An Asia-Pacific and Australian perspective, 5th Edition, Pearson Australia. (80刀)
Buyer and Consumer Behaviour: Robert East, Malcom Wright & Marc Vanhuele 2008. Consumer Behaviour (Application in Marketing) (45刀)